Plant-based products' long-term success may hinge on sharing the plate with animal products, SPINS data suggests
Sales of plant-based products are “where they are supposed to be” despite a post-pandemic slowdown, but to reinvigorate growth and expand appeal “beyond the hardcore” consumers, stakeholders should adopt a more flexible “piece of the plate” approach and share the spotlight with complementary claims, diets and products, advised the CEO of SPINS.
Source: foodnavigator-usa.com