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The food and beverage sectors dominate the usage of labels worldwide, with the leading global supermarket groups and major brands having a significant influence on packaging and label purchasing trends. This dominance has meant that supermarkets have built-up an almost unprecedented economic, purchasing and political power in the food and beverage sector, as well as a having a
Differentiation When label converters are asked to rank the importance of the various market factors that led them to buy or consider investing in digital full color on-demand label printing then the market and investment decisions are slightly different – but nevertheless lead to much the same conclusions, but presented slightly differently. This can be seen in Figure 10.2 based on studies by InfoTrends and Labels & Labelling Consultancy. These indicate that the growing need for short runs of prime product labels is seen as being ‘very important’. Figure 10.2 - Market factors for inv...