Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide 14:45 | 24/05/2021
Masan Group and Phuc Long will open Phuc Long Kiosks at VinMart+ stores
Phuc Long Heritage owns the Phuc Long brand, one of the leading tea and coffee brands in Vietnam. The purchase price of the transaction is $15 million.
As a part of the transaction, VinCommerce entered into a strategic cooperation agreement with Phuc Long to jointly develop Phuc Long Kiosks through a network of more than 2,200 VinMart+ stores nationwide. These Phuc Long Kiosks at VinMart+ will not only brings fresh and delicious tea and coffee drinks to 100 million Vietnamese consumers but also play an important part in converting each of the VinMart+ stores into a destination that satisfies the daily essential needs of consumers of all ages.
Masan Group arm buys 20% stake in Vietnamese tea brand Phuc Long for $15m
Photo: Phuc Long Coffee and Tea s fanpage
May 24, 2021
The Sherpa Company Limited, a subsidiary of the Vietnamese conglomerate Masan Group Corporation, has acquired a 20% stake in Phuc Long Heritage Joint Stock Company, the firm behind the local tea and coffee brand Phuc Long, for $15 million, according to an announcement.
As part of the deal, the Masan Group-owned retailer VinCommerce, which runs the VinMart supermarket chain, has entered into a strategic cooperation agreement with Phuc Long. Accordingly, both sides will jointly develop “Phuc Long Kiosk” through a network of more than 2,200 VinMart+ stores nationwide.