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PeopleForBikes has joined The Big Gear Show as presenting sponsor. “PeopleForBikes is pleased to partner with The Big Gear Show in 2021,” said Rod Judd, director of membership and industry engagement. “We share a common goal of helping the bike business reach new heights in 2021 and beyond, and PeopleForBikes will be on deck with education resources, our Ride Spot marketing platform and presentations for every business person interested in this booming activity.” The PeopleForBikes partnership aligns with The Big Gear Show’s commitment to empowering specialty brands and retailers to modernise and maximise their businesses, brands and products to existing enthusiasts and post-COVID outdoor recreation newcomers. The show is taking place from 3rd-5th August in Park City, Utah.