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Model that was on the shelf that you could pull off the shelf and operate during the fall. but the client wants to engage earlier. >> as a result, two things happened. arnie has a sales rep dedicated solely to the franchise and he usually has to hire more help in the fall. even though the number of crews no longer fluctuates. >> we use the employees that are on the landscaping year-round and we'll work them into the christmas part of the business. and we'll actually use the other help that will come along to help us in the fall cleanup and closing up the landscaping side. >> christmas decor ma...

Part of october. this year we went into september. >> when we first got into this, we expected it to be this business model that's up on the shelf that you could operate during the fall. but the client wants to engage earlier. >> as a result, two things have happened. arnie has a sales rep dedicated solely to the franchise and he usually has to hire more help in the fall even though the number of crews no longer fluctuates. >> we use the employees that are on the landscaping year round and we'll work them into the christmas part of the business. and we'll actually use the other help that will ...