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Years, just this polling we put out on -- is the church too focused on the issue issues, t seems to be an opportunity here to reconnect with what you call the lapsed catholics and pope's message is -- >> i see more people going back to church now than i have before. in my native community of south boston, the churches are filled now. a lot of young people, a lot of young women, a lot of mothers are going back to church. isn't that what the pope is supposed to be doing, bringing people back to the church, bringing people back to christ? and he's bringing them back to christ in the church on a m...

Catholics are also lapsed catholics and ex-catholics. there are many practicing catholics who are not rigidly locked in to the leadership of the bishop so there isn't anything new in that. and the controversy about abortion is, certainly, a minor part of the religious freedom issue, when the united states government can presume to tell a bishop that he has to perform abortions in his hospital, you are going to have a problem on your hand. i don't think the vast majority of people are seeing president obama as the champion of the common good. this is a turning point and he made a monumental err...

Cathol catholics live is different. i do not thatink that the president has declared war to the catholic church. >> one of the most interesting dividing lines is between sort of church going catholics and lapsed catholics. >> of which i know a few. >> right. >> go ahead. no and you'll find the rhetoric that newt gingrich works, it plays with people that more likely go to church. and abandon the party around reagan becoming practice. >> obama won the catholic vote 54%, but for those that attended religious services weekly mccain won. there's concern and it was said, that the administration has

Do we know if they are working? >> reporter: the lapsed catholics. they don't necessarily have a theological difference with the teachings of the church but they let secular life get in the way. so far these ads seem to be working. they have been run in 12 different media markets and they have shown to increase attendance by 11%. we interviewed a woman who left the church 20 years ago after her divorce. she saw the commercial and viewed it as a sign from god and just recently returned. >> i walked in the church and got this overwhelming feeling that -- almost a sense of i'm back home. it was r...