How Gen Z Is Breaking Europe's Eternal Alcohol Habit
Young people across Europe are drinking less, which is driving a boom in non-alcoholic alternatives, and the emergence of new, more complex markets.
Source: worldcrunch.com
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Europeans Are The World's Heaviest Drinkers — Is Gen Z Finally Breaking The Habit?
Young people across Europe are drinking less, which is driving a boom in non-alcoholic alternatives, and the emergence of new, more complex markets.
Source: worldcrunch.com