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Against it. we trust him to -- >> here's the final question on this because i mean part of what -- part of the way that this -- and this is exclusive to russia, and the sort of way disinformation operates more broadly. russia has no monopoly on that. we should be clear. it operates organically right here and in countries around the world. the way that this information operates, it kind of creates a haziness over everything where you can't really tell what's true and what's not true. there's facts and counterfacts and things are speeding by you. i feel we've ended up in that place visa vi this ...

It's going to be interesting. >> in 2014 cassandra gray started her break and click beauty business along with her co-founder tiffany and ari ella. like most start-ups it took long hours, dedication and laser sharp focus. violet gray is a beauty commerce and editorial business, the products are cure rated by a group of hollywood artists and experts. >> starting a company, the beginning early stage company it's just so hard. there's so many days where you feel like you're not going to make it and the endless amount of hurdles that come your way. >> the company's grown quickly and has more than ...

Tattoos. >> we'll see how this brooklyn temporary tattoo company maintains laser sharp focus to make sure they're brand name sticks, even when all the others fade away. until then i'm j.j. ramberg. remember, we make your business, our business. if i can impart one lesson to a new business owner, it would be one thing i've learned is my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas to make smart business decisions. if you mess up, fess up. be your partners best partner. we built it for our members, but it's open f...

It's going to be interesting. >> in 2014, cassandra gray started her beauty business along with her co-founders. like most startups, it took long hours, complete dedication and laser sharp focus. >> starting a company is not for sisies. in the beginning, it's so hard. so many days where you feel like you are not going to make it and endless amount of hurdles that come your way. >> the company has grown quickly and has more than 50 employees which made this latest hurdle all the more interesting to tackle. >> we should go with this and determine what should be on that line. it feels like you wa...

The woman behind the popular design blog swiss miss, she just couldn't stand how they looked. >> complete insult to my aesthetic. >> so she took matters into her own hand and like any good entrepreneur started a company that solved a problem. she called it tattly. >> what we're trying to do is just elevate what temporary tattoos can be. so we're kind of changing what -- how they're perceived. because there are beautifully designed and they're done by professional artists. >> tina's got a team of artists around the world who create the designs and then get a cut of the sales. and the designs ru...