How to Unnormalise the Normal
Ali Rez applauds the brands that have had the courage to take on the toxic narratives that affect women.
Source: dawn.com
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Q&A: Saul Betmead de Chasteigner – Chief Marketing Officer, United Nations World Food Programme
Saul Betmead de Chasteigner recently made the transition out of the agency world to be the most senior marketer at the United Nations World Food Programme. His objective is to create a brand worthy of the incredibly important organization, its impact, and its people. Prior to joining the UN, Saul was Chief Strategy Officer for VMLY&R in EMEA and CSO for WPP special projects. During his time at VMLY&R he sat on the Global Executive Board, Global Creative Board, and Global Strategy Board. In 2016 co-authored the multiple Cannes Grand Prix winning McWhopper idea for Burger King, the 2015 Cannes ...
Source: brandinginasia.com