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TikTok just decided to explore the retail business this coming holiday season as the app silently entered the US e-commerce market this week through TikTok Shop.
TikTok Shop will not push through in the US. What are reasons behind this? While TikTok shopping is known and popular in Asia, a disastrous experience in the UK made the company rethink if it still want to pursue its plan of bringing it to the US, according to 9to5Mac.