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A new fragrance revolution is in the air! While many consumers worry about the future of the planet, the perfume industry cannot stand still. Several initiatives already give a glimpse of what the new age of perfumery could be like: Coty’s choice to use an alcohol made from
Premium Beauty News provides professionals in the cosmetics and beauty industries with business news on markets and trends, regulations, ingredients, packaging and environmental issues.
On November 4th, 140 perfumery professionals (brands and partners) met to take stock of the perfume market. Here is a non-exhaustive review of the most salient themes of this dense and forward-looking day. Setting the tone for the day, Philippe Ughetto, representing Fragrance Foundation France, stressed in his opening speech that innovation should from now on make sense for consumers as well as for the planet. Mathilde Lion, Director, Global Client Development of the NPD Group, then drew...
Virtual stores: a relevant solution between physical and digital shopping Kristel Milet Share: Dior Parfums, Clarins, Charlotte Tilbury… virtual cosmetics stores are flourishing on the web, reinventing the online experience. As shopping in physical stores is hindered by current regulations, brands respond with digital solutions to recreate proximity with customers. A few days before the November lockdown in France, Clarins launched a first virtual store before spreading the concept across Asia and in Dubai. In just a few clicks, web users are immersed in the brand’s world, surfing ...