Page 11 - Layla Smith News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Mark, you are in an interesting position on this, because you have both commissioned and pitched, so you've sat on both sides of the desk on this. yeah, i have. i mean, look, ithink layla said it perfectly. i have worked with layla at itv when we were both in commissioning there. you're playing your odds, aren't you? you're looking for some safe bets and you're looking to innovate. if someone presents something to you that is familiar, that will pr itself in the way that changing rooms has, or that have a ton of celebrities in, they are all shorthand, they are all shortcuts to get an audience ...

Yes, ruby would say, and she was right, some cameramenjust aren't listening and can't do it. so we would audition the camera men and women and they would come round to ruby's house, and then we would walk around the house and they would have to film us. and if ruby said "oh, look at that picture up there", if they didn't swing the camera and look at the picture and then come back to see our reaction, they didn't make the squad. you wanted the camera to have a personality, notjust a piece of dead meat. and layla, iwonder, given that celebrities in that kind of format were much more prepared to ...

Well, you're both very welcome. layla smith is head of objective media group, part of the tv giant all3media and, before that, she was controller of entertainment at itv. i mean, layla, you're looking after a huge selection of programmes at objective. what are your big hits at the moment? well, like what we're talking| about, one of the big things, was bringing the cube| back after many years. so, it was off air for many. years and we bought it back last year in october. it was a £1 million - cube with new gameplay. it's back again this year, i and there are other shows that we are either reb...

Look, i've done a lot of ad—funded programming. i commissioned it and i've made it for a number of broadcasters. i'm really interested in this area. we took the decision to take changing rooms out and present it to channel 4 with some money attached. i've pitched other ideas with a tonne of money attached, and broadcasters have still said no. in a way it doesn't matter if it is a good idea, they might be making a saving in that slot, layla knows this from being at itv. the risk you run in terms of your ad revenue and and in terms of not getting an audience to it, the paint brand didn't fund ...

Now because i think covid made people more risk—averse. that's all we have time for today. thank you to all my guests — ruby wax, broadcaster and writer, clive tulloh, executive producer of when ruby wax met, layla smith, head of objective media group, and mark sammon, executive producer of changing rooms. the media show, back at the same time next week, so thanks very much for watching and goodbye. hello. the weather hasn't been changing in a hurry over recent days, because we've got a big area of slow—moving high pressure in control at the moment. this was sunset on saturday evening in...