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Google Algorithm Updates: the latest news and guides

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Google on How it Handles Sites With Too Many Ads

Google on How it Handles Sites With Too Many Ads
A number of factors affect how Google Search deals with sites full of ads.
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This topic came up during the Google Search Central live stream on December 11 where Mueller addresses the following question:
“For some queries I see Google ranking websites which have a high amount of ad content, which is creating a poor search experience. How is Google dealing with those sites?”
In response, Mueller describes several factors that can determine how sites with many ads are dealt with in search results. On rare occasions they may be removed from search, but only if extreme conditions are met. ....

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