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Vietnamese postal businesses are changing business strategies to adjust to today’s digital landscape.

The promising e-commerce sector in Vietnam, which has seen exponential growth and is projected to surpass regional counterparts such as Thailand, Philippines, Malaysia, and Singapore, has had a profound impact on the logistics industry.

With the shopping experience combined with entertainment becoming more likely to affect consumer decisions, the attractiveness of e-commerce platforms may depend on how much they innovate.

According to a Ministry of Information and Communications (MIC) report to summarise work in 2022 and outline plans for 2023 released on December 18, the postal sector’s revenue in 2022 is estimated at $2.27 billion, up 16.2 per cent compared to last year, exceeding plans by 2.5 per cent.

The courier services business has evolved as many new courier companies emerged, escalated by sheer demand from the eCommerce sector as consumer habits changed, more so, after Covid-19 hit globally.