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Brand Insight 189 Add to collection From Martian ink to a recruitment drive for baby astronauts, the UAE has celebrated its momentous Mars probe Hope with a symphony of creativity Khaled AlShehhi tells LBB’s Laura Swinton For centuries, the Red Planet has captured the human imagination and inspired creativity. Composer Gustav Holst channelled Mars through the rumbling of timpani drums and sharp blasts of the brass section. Science fiction writers, from H.G. Wells to Ray Bradbury, have woven stories of aliens and adventure in response to the fourth rock from the sun. In 2021, Mars has lost ...

Trends and Insight 144 Add to collection With just weeks to go until the start of the torch relay for the Olympics in Tokyo, LBB’s Natasha Patel speaks to creatives in the country to hear their predictions for the Games In the lead up to 2020, the focus was on the stellar sporting events that were peppered through what was meant to be an exciting year; the UEFA European Football Championship, World Athletics Indoor Championship, Wimbledon, The Olympics… the list was huge. And so, while many events have been postponed or rearranged thus far, the focus in recent months has been on Japan an...

Little Black Book, Covid-19 grounded flights, LBB’s Natasha Patel speaks to experts about how airline brands are looking to navigate a turbulent year ahead