Beware of the Law of Reversed Effect, where trying too hard is counterproductive
When unsure whether to take a break, remind yourself of The Law of Reversed Effect
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When unsure whether to take a break, remind yourself of The Law of Reversed Effect
Nestle India is banking on the rapid rise of in-home coffee consumption in the country to launch premium coffee brand Nespresso, aiming to reach supermarket shelves in the South Asian market by the end of this year.
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Global coffee giant Nespresso has named Philipp Navratil CEO. He replaces Guillaume Le Cunff as the chief executive.
Nestlé has announced that Marco Settembri, executive vice president and CEO of its Zone Europe business, is set to retire.