Stay updated with breaking news from Lead Effectiveness Study. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
How does Subaru interact with new car shoppers looking for a 2023 Subaru Forester, Outback, or Crosstrek shopping online? Subaru is among the best mainstream car brands. Check out where all automakers rank.
Apr 14, 2021 How quickly a dealership responds to a shopper’s online inquiry “is the criterion with the highest predictive value of getting someone to buy,” O’Hagan says. Digital Auto Retailing Wonderful, Not Magical infiniti dealers take top spot in Pied Piper’s 2021 Internet Lead Effectiveness Study. Subaru, Acura, BMW and Land Rover also scored well, while the industry overall declined from the prior year. A mystery-shopping survey says car dealers are offering consumers more and more digital retailing tools – and 25% of their websites include the likes...