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How AI Is Revolutionizing Marketing In 2024: Top 5 Trends - Vimarsana News

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

MarTech will continue to focus on artificial intelligence (AI) and generative AI (GenAI) to drive unprecedented levels of personalization and customer engagement.

Source: forbes.com
Wondrlab acquires performance marketing agency Neon - Vimarsana News

Wondrlab acquires performance marketing agency Neon

Mumbai: Leading MarTech network Wondrlab has acquired Neon – a leading performance marketing agency. The Neon acquisition follows the WYP acquisition and the Opportune acquisition. Neon uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by