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SMU President Professor Lily Kong shares her vision of a university

10 Jul 2021
SMU President Professor Lily Kong spoke with The Business Times in a special feature about her vision of a university, global exposure for our students, the Institute of Innovation of Entrepreneurship and its flagship Lee Kuan Yew Global Business Plan Competition. The interview was published in BT’s The Raffles Conversation on 10 July 2021.

Madam President: Lily Kong, SMU President
The days of a university that sits in its ivory tower should be banished, says SMU president and geographer Lily Kong
IN September 2017, the Singapore Management University (SMU) announced a global search to replace its outgoing president, Arnoud De Meyer. Seven months later, that search ended where it had begun: in the university s own backyard, where Lily Kong was standing. ....

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SMU names PR partner for Institute of Innovation and Enterprise

SMU names PR partner for Institute of Innovation and Enterprise
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05 April 2021
Singapore Management University (SMU) has appointed Asia PR Werkz as its agency partner for the Institute of Innovation and Enterprise (IIE). The appointment sees Asia PR Werkz responsible for media relations and strategic counsel provision to drive publicity for one of IIE’s key initiatives, the 10th Lee Kuan Yew Global Business Plan Competition.
Additionally, Asia PR Werkz will also be planning, developing content and managing the social media pages for IIE. One of the key initiatives undertaken by the team was generating content for the competition by engaging with the participants to amplify and share their stories through social media platforms. The agency also managed the social media content and strategy for the competition, which was held last month. ....

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