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Ng Lee Tieng, executive director of Burger King Singapore, reveals the secrets behind the success of recent campaigns and how the company is staying ahead of the shifting sands in the world of fast food.
LOCAL sundry 99 Speedmart celebrated its landmark 35th anniversary at a gala dinner event in Sunway Resort Hotel today, Dec 19.
Details 28 July 2021 Ever envied an athlete biting into his or her gold medal while standing on the podium of the Olympic Games? Well, Burger King Belgium is turning the tables and making consumers the centre of envy instead. Playing on the iconic pose where athletes pretend to bite into their medals after winning a match, Burger King is offering viewers of the 2020 Tokyo Olympic Games free Whopper burgers when they take a photo or screenshot of an athlete biting into their medal and post it on social media with the hashtag #WishItWasAWhopper. The Whopp...
Burger King Malaysia CEO Ng Lee Tieng takes on dual role as SG chief Details 05 July 2021 Burger King Singapore's CEO Goh Chin Hou (pictured left) is leaving the company on 22 July and will be succeeded by Ng Lee Tieng (pictured right), current CEO of Burger King Malaysia. Ng now oversees both the Malaysia and Singapore markets. In Singapore, Ng will continue to accelerate local store expansion and drive the brand's digital transformation from multichannel to omnichannel in the near future. According to Burger King, the investment will enable it to ...
Burger King MY invests RM30m to open 25 outlets, shifts focus to digital Details 25 February 2021 Burger King Malaysia's franchisee Cosmo Restaurants is investing RM30 million to open 25 new outlets by year-end, adding on to the 120 restaurants it currently manages. The plan to grow its restaurant base by 20% comes a month after Burger King underwent a rebrand in January after more than 20 years, featuring a minimalist logo that was inspired by the retro one used from 1969 to 1999. The blue curve used since 1999 is also now gone. The new restaurant...