Best of Bootstrapping: What is the Best Bootstrapping Tactic for B2B Startups?
If you haven't already, please study our free Bootstrapping Course and Investor Introductions page. What is the best bootstrapping tactic for B2B startups? Solve an acute customer pain. Get paid an advance to do so. Leeyo Software Founder Jagan Reddy followed this strategy to bootstrap to $20 million. He built a niche software that solved a very specific problem and started selling it to enterprises for a lot of money. This story from 2016 is a textbook case study of how well you can scale with no outside financing if you can identify a burning pain point and customers who are willing...
Source: sramanamitra.com