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From brewing in their parents’ garden shed to ditching graduate schemes and creating alcoholic sorbets at the family home, these young…

By Niamh Leonard-Bedwell2021-06-09T15:12:00+01:00 Source: Malibu Its new watermelon flavour – available in a liqueur and RTD format – will appeal to 18 to 24-year-olds, said Malibu Malibu has launched a duo of watermelon-flavoured products to appeal to Gen Z consumers. Its new fruity flavour – available in a liqueur and RTD format – offers a “slice of summer” to 18 to -24-year-olds, the brand said. Malibu Watermelon (21% abv) is billed as a “tropical thirst quencher”, combining Caribbean rum with the refreshing taste of the fruit (rsp: £15/70cl). The Watermelon Lemonade RTD...

A Lanarkshire-based gin producer is looking to move into larger premises after mapping out expansion plans for its start-up brand.  Launched in October 2018, Ellis Gin offers a range of premium gins and ready-to-drink cocktails that includes four premium gins, two of which are colour-changing. The company aims to bring "a bit of fun" to the gin market with its collection mixed with carefully selected botanicals.  Throughout lockdown, business owner Carol Jackson was focused on building the brand’s online presence in a bid to engage with customers. During this time, she built an...

Darren Huckerby will be at Chantry Place on Saturday. - Credit: Nick Butcher Norwich City icon Darren Huckerby is set to appear for a city centre meet and greet this weekend. The forward, who scored 48 goals in 203 games for the Canaries, will appear at Bullards Spirits' Chantry Place store on Saturday, May 22. The 45-year-old will meet and chat to fans while signing a limited edition NCFC-themed tipple. The new lemon gin created to celebrate Norwich City's promotion. - Credit: Bullards

RTD brand Hooch launches spirits range 10th May, 2021 by Melita Kiely Global Brands has extended its Hooch portfolio to include full-strength spirits for the first time. Hooch Raspberry and Lemon Gin is one of three full-strength spirits from Hooch Hooch Spirits comprises two flavoured gins and one flavoured rum: Hooch Lemon Gin, Hooch Raspberry and Lemon Gin, and Hooch Mango and Lime Rum. Each product has been bottled at 37.5% ABV and will retail for RRP £20 (US$28) per bottle. The raspberry and lemon gin is available to buy online now via goodtimein.co.uk, while the other spirits are cur...