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6th May 2021 Alcopop brand Hooch is moving into the spirits category with the launch of three flavoured spirits. The new range consists of Raspberry & Lemon Gin, Lemon Gin, and a Mango & Lime Rum. They will be available in 700ml bottles (ABV 37.5%) and retail at £20. Hooch owner Global Brands worked with a third-party manufacturer to bring the drinks to market. The range was created on the back of “extremely strong” growth for the brand in the off-trade (106%) and aims to tap into the boom in popularity of flavoured gins and rums in recent years. The company is planning to introduce furt...

Hooch is moving into the spirits market with the launch of three ready-to-drink flavoured spirits. The range consists of a Lemon Gin, a Raspberry &

Hooch is moving into the spirits category. The flamboyant RTD brand has unveiled a trio of 37.5% abv spirits: Lemon Gin, Mango & Lime Rum, and Raspberry & Lemon Gin. They were “based on the classic Hooch alcopop”, said the brand, offering a “fruity zing”. Hooch owner Global Brands worked with a third party manufacturer to bring the drinks to market. The opportunity in spirits was “sizeable”, said Global Brands senior brand manager Charlie Leaver. “Following a boom in gin popularity over the past 10 years, consumers are beginning to shift towards sweeter, often fruit-flavoured, v...

Flying Fish hard seltzer Flying Fish has launched a hard seltzer in South Africa: hoping to pioneer the category in the country. The 5.5% ABV drink (pictured above) comes in 300ml slim cans in two flavors: lemon and lime; and raspberry.  "Flying Fish created South Africa’s first flavored beer and true to its nature of challenging convention and norms, is officially launching Hard Seltzer in the country,"​ says South African Breweries (a subsidiary of AB InBev). "In true Flying Fish nature, the brand is once again challenging category stereotypes and building a new beverage category in So...