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Turns out diners are more likely to get on board for altruistic reasons rather than health. That's what one hospital learned after it pledged to reduce food-related greenhouse gas emissions.
A subtle mistake can turn into catastrophe.
What entices someone to eat less meat? Hospitals are tackling this question as they work to reduce greenhouse gas emissions and improve patients' health. Here's one tip in play at Brigham and Women's Faulkner Hospital: Don't use the words vegan or vegetarian.