Page 16 - Leon Festinger News Today : Breaking News, Live Updates & Top Stories | Vimarsana

It’s about control.

Article content We are a cultural mosaic with a wide variety of immigrants from a multitude of ethnic groups, languages, countries and cultures that coexist within our young country. Canada is just over 150 years old. A new country on old land, inhabited by indigenous people before we all migrated here. As someone that has travelled a fair amount, our multi-culturalism has always been something I have been proud of and along my world wandering, have witnessed the embrace of Canadians for who we are. (This might be a good time for a side note to say, gosh I can’t wait to travel again!)

Cognitive dissonance, conmen and cults: The ways marketers delude themselves Whether it’s the efficacy of brand purpose or the belief consumers are all socially liberal, we’re too easily lulled into marketing ‘cults’ that stop us seeing the world as it is. A most distinct memory of my first job as a clueless marketing assistant was the day I was thrown a set of keys to a well-used blue van. Said blue van was weighed down with boxes of jams and marmalades, and my boss told me to drive the van around the country – starting the very next day – to check out the stores and find out wha...