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The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the members of its 2024 Americas Board of Directors and Executive Committee, led by new chair, Andrew Rubinacci, who begins a two-year term. HSMAI America’s leaders represent a cross section of the industry’s most respected hotel and hospitality brands, academics, and suppliers. The board is composed of senior travel and hospitality executives from a representative selection of HSMAI members.

WASHINGTON — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now so

Post-pandemic travel, dining, and lodging are profoundly changed, say experts from BU’s School of Hospitality Administration.

Reward programs, including birthday freebies and discounts, have been a way for brands to build loyalty and incentivize spending, but businesses are scaling back.

WASHINGTON -- Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy -- and customers are taking notice.