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Marketing: Share of search - Business Record - Vimarsana News

Marketing: Share of search - Business Record

Digital marketers have long employed online search to predict how consumers will behave in the short term – will they take action in the next few minute

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness? - Vimarsana News

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?

Long-term marketing effectiveness has been in decline since the global financial crisis, even though the modern media landscape provides the potential for increased effectiveness...

Stories of 2020: Crises of economic confidence - Vimarsana News

Stories of 2020: Crises of economic confidence

Recession was front and centre in marketers’ concerns this year, with research that helped them navigate advertising in a downturn some of the strongest performing on the platform this year.

Source: warc.com
Five things that will shape social media in 2021 - Vimarsana News

Five things that will shape social media in 2021

BY Amaury Treguer ON 15 December 2020      6 min read As we close out one of the most tumultuous years in recent history, Amaury Tréguer is back to predict what five things will most impact social media in 2021. It’s that time of year again – time to predict what the future holds for the next 12 months. For the past six years, Marketing Mag has been giving me the opportunity to play with my crystal ball and I’m as enthusiastic as ever about the trends of our ever-evolving industry. Check out my previous predictions right here: 2016, 2017, 2018, 2019 and 2020. Before I start, let...