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TOKYO: The Japanese take their Christmas cakes seriously. So when some "Strawberry Frill Shortcakes” ordered online from Takashimaya Co started showing up at customers’ doorsteps in crumbled heaps, the incident was destined to become headline news, complete with deep-bowed apologies broadcast on national television.
Takashimaya said more than 800 strawberry frill shortcakes were sent to customers with damage, and it would work with suppliers to prevent this from ever happening again.
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Japanese department store chain Takashimaya Co. said on Wednesday that it has launched a probe to identify the reason behind collapsed Christmas cakes. Around 807 out of 2,900 strawberry frill shortcakes were reportedly ruined when delivered to customers.
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