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Premier Foods is extending its Mr Kipling reduced sugar range with Viennese Whirls. Featuring a shortcake swirl filled with raspberry jam and crème filling, they contain 30% less sugar than their counterparts in the standard Mr Kipling range. Each reduced sugar whirl has 4.7g of sugar and 133 calories per 26g treat compared to 7.5g of sugar and 140 calories per 28g original whirl. The whirls will be available in stores from 26 December with an rsp of £1.89 for a pack of six. They join Mr Kipling Angel, Chocolate and Lemon slices in the reduced sugar range, following their launch in February...

Mondelez India introduces Bournvita Crunchy biscuits, enters wholesome biscuits segment Share Via: The company announced the launch with an Ogilvy conceptualised ad, which takes on the notion of wholesome biscuits being boring. Mondelez India, a leading snack company, has announced a new addition to its enviable brand portfolio that includes the likes of Cadbury Dairy Milk, Cadbury Bournvita and Oreo. As per the brand, the newest entrant is Bournvita Crunchy biscuits that are ‘A Crunchy Bite of Wholegrains & Berries’. It also becomes the newest member of the Bournvita family, which ...

Mondelez India enters wholesome biscuits segment with Bournvita Crunchy, unveils TVC Conceptualised by Ogilvy, the TVC funnily breaks down the label of wholesome snacks being boring and reiterates that one can focus on their well-being without compromising on the taste by letting consumers know that ‘Ab badon ke bhi bahane khatam’ Click on the Image to watch the TVC. Mondelez India, which operates in the chocolate, beverages, biscuits and candy categories, has announced its expansion into the wholesome biscuits segment with the launch of Bournvita Crunchy. With this new launch â€�...

New products in the dairy aisles A round up of some of the latest products in the dairy and dairy alternatives space. Board at Home debuts holiday cheese board kits Board at Home, creators of artisanal cheese board kits designed to support small-scale cheese producers, dairy farmers, and other artisanal makers whose businesses have been severely impacted by COVID-19, has launched limited-edition Holiday cheese board kit collections. “Falling for Fromage, “Ski’n Solo” and “Fireside with Friends” are available at boardathome.org for next-day or two-day de...