How to Leverage Personalized Data for FAST and SVOD
Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, Starz' Rob Collins and Revry's LaShawn McGhee discuss their organizations' strategies for leveraging personalized data in this clip from their panel at Streaming Media Connect 2023.
Source: streamingmedia.com