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Can Data Normalization Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle s Laura Florence to Fuse Media s Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it s easier said than done. ....

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How OTT and CTV Platforms Monetize First-Party Data

Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetization purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAP s Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect. ....

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Metadata and the Battle for Streaming ROI

Whether your game is FAST, AVOD, SVOD, hybrid, or premium or longtail content, leveraging metadata intelligently is a critical component of monetizing your offerings. Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, Vevo s Bethany Atchison, Erickson Strategy s Paul Erickson, and Chris Pfaff Tech Media s Chris Pfaff break down current and emerging stratagems in this clip from Streaming Media Connect 2023. ....

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How to Leverage Personalized Data for FAST and SVOD

Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, Starz Rob Collins and Revry s LaShawn McGhee discuss their organizations strategies for leveraging personalized data in this clip from their panel at Streaming Media Connect 2023. ....

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MagellanTV's James Lauzun Talks Licensing, Marketing, and Distributing Documentary Content

Tim Siglin talks to James Lauzun of MagellanTV about the ins and outs of running a niche streaming OTT service from an SVOD and FAST content and monetisation strategy standpoint, including subscription rates, content rights, and distribution, in this interview from Streaming Media East 2023. ....

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