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How OTT and CTV Platforms Monetize First-Party Data

Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetization purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAP s Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect. ....

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Criteo Builds Out Roster of New Talent to Accelerate Execution on New Vision

Criteo Builds Out Roster of New Talent to Accelerate Execution on New Vision
Commercial, Product and R&D Ad Tech Veterans Join to Guide Company Transformation into World Leading Commerce Media Platform
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NEW YORK, Jan. 20, 2021 /PRNewswire/ Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world s marketers with trusted and impactful advertising, today announced the appointment of four key hires to accelerate business growth: Jon Kaiser as Global Vice President, Agency Business Development and Partnerships, Rory Mitchell as Executive Managing Director, Americas, Joe Stevens as Chief Information Security Officer and Ingmar Zach as Senior Vice President, Product. The new talent underscores Criteo s commitment to its transformational plans in turning the company s assets into the world s leading Commerce Media Platform, a media activation platform for brands, agencies and retailers to ....

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