'Whimsical' ALDI ad for steak wins Round 4 of the Siren Awards
A radio campaign advertising ALDI’s porterhouse steaks has taken out Round 4 of the Siren Awards. Commercial Radio Australia (CRA) said the “whimsical” campaign by BMF creatives Roy Leibowitz and Chris Wilson imagines the sound of fresh produce migrating to the supermarket to remind consumers the products are Australian-grown and affordable. It won Best Single Ad, while an iteration for broccolini won the Craft Award for sound engineer Liam Annery from Rumble Studios. Leibowitz and Wilson said the campaign was inspired by bird watchers during a walk in Centennial Park. “That got us ta...
Source: radiotoday.com.au