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Keen punters get ‘handed’ the insights they want to inform their bets in dramatically visual fashion in a new brand campaign for Racing and Wagering Western Australia’s TABtouch via Clemenger BBDO. TABtouch’s ‘The Reach’ brand campaign launched with AFL spots to coincide with the start of the
Renowned primatologist ‘had a laugh’ at the idea she’d be surrounded by models wearing Australian bamboo fabric brand Boody
Underwear-clad models stand in a rainforest, surrounded by ferns. Sunlight shines through the morning mist. “Humans,” intones renowned primatologist Jane Goodall. “What unusual animals we are.” As the camera pans over a closeup shot of a male model’s boxer briefs, the world’s foremost expert on chimpanzees says, “It’s a big job making our world a better place, but getting started? Well, that’s as easy as changing your underwear.” This 30-second ad, for Australian underwear company Boody, is now airing. Billboards from the campaign will soon be erected around Sydney and Melb...
Dr. Jane Goodall has accomplished a lot in her life. But for the first time, at age 88, she's now fronting an underwear campaign. The renowned primatologist appears front...
Australian underwear brand Boody has launched its first creative work under new brand platform, ‘The Official Underwear of the Entire Planet’. This is the first work since appointing Clemenger BBDO. The campaign features world-renowned ethnologist Dr Jane Goodall as brand spokesperson.