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Racing and Wagering Western Australia brand TABtouch and global rock music legend Gene Simmons are encouraging punters to use their ‘Touch’ in a new brand campaign spearheaded by a series of three TVCs from Clemenger BBDO Sydney.
Little Black Book, ‘The Touch’ campaign heroes the passion of TABtouch customers who believe they have the knack of picking a winner
The advertising agency took out top honours for its acclaimed 'Ugly, but good for you' campaign for Steggles.
June 3, 2021 10:30 M&C Saatchi has taken out the top gong at Commercial Radio Australia’s 2021 Siren Awards, with its campaign for Lilydale/Steggles awarded the Gold Siren. The agency’s ‘Ugly, but good for you’ campaign was awarded the highest honour given by the industry to an advertising campaign, and Melissa Hawkett and Jason Leigh were on hand to accept the award this evening in Sydney. Gold Siren Award winners Melissa Hawkett and Jason Leigh CRA chief executive officer, Joan Warner, said the winning campaign pushed creative boundaries. ADVERTISEMENT “We congratulate the winner...
A radio campaign advertising ALDI’s porterhouse steaks has taken out Round 4 of the Siren Awards. Commercial Radio Australia (CRA) said the “whimsical” campaign by BMF creatives Roy Leibowitz and Chris Wilson imagines the sound of fresh produce migrating to the supermarket to remind consumers the products are Australian-grown and affordable. It won Best Single Ad, while an iteration for broccolini won the Craft Award for sound engineer Liam Annery from Rumble Studios. Leibowitz and Wilson said the campaign was inspired by bird watchers during a walk in Centennial Park. “That got us ta...