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June 3, 2021 10:30 M&C Saatchi has taken out the top gong at Commercial Radio Australia’s 2021 Siren Awards, with its campaign for Lilydale/Steggles awarded the Gold Siren. The agency’s ‘Ugly, but good for you’ campaign was awarded the highest honour given by the industry to an advertising campaign, and Melissa Hawkett and Jason Leigh were on hand to accept the award this evening in Sydney. Gold Siren Award winners Melissa Hawkett and Jason Leigh CRA chief executive officer, Joan Warner, said the winning campaign pushed creative boundaries. ADVERTISEMENT “We congratulate the winners and their client Steggles for an inventive campaign that shows how creativity in audio can capture attention and compel you to keep listening,” she said. ....