Share this article Share this article ResearchAndMarkets.com's offering. Augmented reality (AR) reached the phase of product realization very slowly, owing to the complex nature of the technology. The Microsoft Hololens project that started in 2010, took six years for development, and launched the developer's edition in the first quarter of 2016. Magicleap, the secret AR startup, which raised over USD 1.9 billion, is launching a product after seven years of development. A recent ISACA study of nearly 12,000 consumers and IT professionals describes the benefits of adding augmented reality to ...