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And this is an nish. reince priebus has never been in the white house before. >> he new orleans york, he new orleans york media, he knew the organization -- how to run his organization that was the best way for him. the white house is a whole other thing. >> and it was a small game that he was playing in new york. it was essentially self-promotion and a licensing game. he didn't run a big organization or a global organization, he didn't have to think 24/7 about how to position himself with a lot of different forces that play around him. the oval office is a completely different game. >> i want...

4,000 doors, a lot more than you get with niemann, 200 stores they have, so this is an opportunity to reach a large consumer. >> macy's, con federated, a big change that would have, is that all they could get? >>guest: in the licensing game, if you know about licensing, it is about distribution, and reaching doors and sears has a lot of doors to offer them. it is just not a go fit and it is really unclear that middle america really wants to buy into this brand. you have the people who are beautiful, mind you, and people watch the show, because it is a train wreck but you don't want to be part ...