Children's Cancer Institute launch 'Donate Your Age' via Orphan
Members of the public to donate $1 for every year of life that they have been lucky enough to live.
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Members of the public to donate $1 for every year of life that they have been lucky enough to live.
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Children’s Cancer Institute has launched ‘Donate Your Age’ - a powerful new fundraising campaign created by independent agency Orphan. ‘Donate Your Age’ will ask members of the public to donate $1 for every year of life that they have been lucky enough to live, to help cure every child of cancer.
Children’s Cancer Institute is launching a new advertising campaign which challenges the ‘norm’ in how cancer is usually communicated to highlight the need for research to find a cure and safer treatments for children diagnosed with cancer.
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