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Formula 1 Rich Energy CEO William Storey says returning to F1 will be personal ‘vindication’, and says the liquidation of the company is ‘irrelevant’. Last week, Rich Energy CEO William Storey teased F1 fans by saying that the controversial energy drinks company will be returning to F1 sponsorship in 2021. Rich Energy were title sponsors of the Haas team in 2019, but the contract was terminated during summer of that year following a long and drawn out legal battle between Storey and various creditors (including Red Bull) as well as an attempted ‘internal coup’ as other shareholder...

Formula 1 Rich Energy CEO William Storey has teased a return to F1 sponsorship is imminent, in the same week that British courts have appointed liquidators. Rich Energy CEO William Storey has indicated that his energy drinks company are set to return to Formula 1 sponsorship. The company became famous for all the wrong reasons in 2019. Having signed up as an unknown energy drink title sponsor of Haas in 2018, the British company became embroiled in a copyright battle with British cycle manufacturer Whyte Bikes over their trademarked logo. With Whyte Bikes winning the case, more trouble follow...

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