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On March 1, 2022, a federal judge granted summary judgment in favor of Ford Motor Company (“Ford”), holding that Ford’s Brand Exclusivity Standard, part of Ford’s Lincoln Commitment...
Wisconsin dealers of Lincoln Ford vehicles brought suit against Ford Dahl Automotive Onalaska. v. Ford Motor Company, Wisc federal judge grants summary judgment Ford’s Brand Exclusivity Standard, does not violate Robinson-Patman act
Lincoln Says Standalone Dealerships Driving Sales Photo: West Point Lincoln of Sugar Land Creating a sense of separation between Ford and the Lincoln Motor Company isn’t just good for the latter’s higher-end imaging. As it turns out, it’s actually helping drive sales. Standalone Lincoln dealerships saw increased sales in 2020 compared to dealerships where Ford and Lincoln vehicles are sold together. Twenty-three new Lincoln stores opened in 2020, and several more opened in late 2019 before the start of the pandemic. These openings followed the relaunch of the Lincoln Commitment Program...