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BBCNEWS The Media Show June 4, 2024 15:45:00

Notjust in terms of channel 4, but more broadly across the industry, you think digital advertising can replace the inevitable pressures that will come to bear on linear? yeah, i think that s absolutely the right question. right? do we believe that digital growth and digital advertising can compensate for linear decline? and if you think about, aside from government and privatisation, that s the interesting question of how you run the business. can you kind of clutch control between the two and grow digitalfast enough to compensate? that s been our strategy for the last three years. so far, we ve found it very successful. last year, digital was about 19% of our revenues and about 13% of our viewing, and we re growing ahead of our traditional competition. and you will have seen over the last few weeks, even netflix thinking they mightjust move into advertising. yes, they ve they ve hinted that s coming in the next year or two, haven t they? now, listening to you, you ve got two clear goa ....

Channel 4 , The Business , Arguably Incubating On Channel 4 , Clutch Control , Haven T ,

Disney+ adds 7.9 MN subs in Q2 as streaming growth rolls on

Claiming that business in the three-month period shows that the company is in a league of its own, the Walt Disney Company has produced a strong set of second q. ....

Bob Chapek , Walt Disney Company , Linear Networks , Multi Brand , United States , Walt Disney Company , Irect To Consumer , Second Quarter , Operating Income ,

BBCNEWS The Media Show June 4, 2024 23:52:00

Of adults viewing at least 15 minutes of channel 4 on linear tv in an average week, as has declined the sharpest decline being amongst 16 to 24 year olds. i mean, presumably that s not a surprise. no, i think it s really interesting to think about how young people are viewing. so there s a recent la times report that said gen z is now watching 7.2 hours of video a day and gen x, which i guess was the one before, is it 6.3? so just in one generation, look at the volume of video that people are viewing a day and how much that s gone up, and about 50% for the youngest, about 50% of watch they re watching is long form what we might call traditional, no matter how it s distributed for the generation before that, x, it s about 70%. so these are fast switches. but what you see is the video day, if we like, is elongating the demand for high quality traditional content remains there. right? so the onus on us is how do we switch to distributing it in the ways they want, because the content is in ....

Channel 4 , La Times , Gen X , Gen Z , 6 3 , 7 2 ,

BBCNEWS The Media Show June 4, 2024 23:55:00

Become largely irrelevant versus the streaming platforms? i think it s a bit easier in a way to think about ten years on, because i think what you will look for there is a signifier of trust as a brand, as a consumer thinking of you as a consumer, you look for, do i recognise that brand channel 4? do i feel it will give me the kind of things that i can trust to make a choice on and that i will like? therefore, i ll make choices based on that. and i think we will survive in that world where the strong networks fit into that. ultimately, everything will be digital. it ll either be ip streamed or it will be prominent on other devices. that s a good thing in white paper. linear television will die over time, won t it? but brands will survive because we need things that will help guidepost us and signify where we re going to make good choices. you know that feeling of, oh, lordy, i ve gone into netflix and i can t find anything i want to watch. you know, that choice of like slumpin ....

Streaming Platforms , Brand Channel 4 , Thinking Of You , White Paper ,

BBCNEWS The Media Show June 4, 2024 23:43:00

Advertising is bringing us plenty of money. but i m not disputing that digital advertising is going up. i m just wondering whether, notjust in terms of channel 4, but more broadly across the industry, you think digital advertising can replace the inevitable pressures that will come to bear on linear? yeah, i think that s absolutely the right question. right? do we believe that digital growth and digital advertising can compensate for linear decline? and if you think about, aside from government and privatisation, that s the interesting question of how you run the business. can you kind of clutch control between the two and grow digitalfast enough to compensate? that s been our strategy for the last three years. so far, we ve found it very successful. last year, digital was about 19% of our revenues and about 13% of our viewing, and we re growing ahead of our traditional competition. and you will have seen over the last few weeks, even netflix thinking they mightjust move into advertisi ....

Channel 4 , The Business , Arguably Incubating On Channel 4 , Clutch Control ,