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A global shift in viewing habits from linear TV to streaming is continuing at pace in the latest study to demonstrate the profound change in our viewing habits.
In a bid to meet industry calls for a more transparent TV ad system, connected TV measurement platform Innovid has acquired TVSquared.
Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report released by Integral Ad Science.
Mumbai: After the edtech and fintech, it’s time for India to now witness the rise of media-tech, said M&E consultant and industry veteran Anuj Gandhi while decoding the post-pandemic future of the industry at the 18th edition of the Video & Broadband Summit 2022 (VBS) organised by Indiantelevision.com on Wednesday. The day-long virtual summit was co-powered by broadpeak, with
Having spent the past three years or so embarking on a corporate restructuring that including the acquisition of Xstream, streaming, linear TV, and video advert...