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/PRNewswire/ -- The Marine Stewardship Council (MSC) and Ben & Jerry's joined forces this year with a social media surprise - just in time for April Fools' Day...
The Marine Stewardship Council and Ben & Jerry's Form Unlikely Partnership to Raise Awareness for Sustainable Seafood with April Fool's Surprise
When Ben & Jerry's launched their inaugural scoop shop program, Waffle Lotta Good, in October 2023, Frozen Solutions provided custom cone wrappers to differentiate the waffle cones and strengthen the branding for the program. For every waffle cone that fans purchased from a local scoop shop during the two-week program, Ben & Jerry's donated $1 to Advancement Project. The program raised $100,000 for the civil rights organization, providing vital support for their work to promote racial justice in local communities.
When Ben & Jerry's launched their inaugural scoop shop program, Waffle Lotta Good, in October 2023, Frozen Solutions provided custom cone wrappers to differentiate the waffle cones and strengthen the branding for the program. For every waffle cone that fans purchased from a local scoop shop during the two-week program, Ben & Jerry's donated $1 to Advancement Project. The program raised $100,000 for the civil rights organization, providing vital support for their work to promote racial justice in local communities.
Waffle cones just got a little sweeter. For two weeks, starting today, fans can feel even better about indulging in a Ben & Jerry's scoop with Waffle Lotta Good, an inaugural scoop shop program supporting organizations that work in communities around the country to advocate for social justice.