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Researchers from Fudan University’s School of Management published a new paper in the Journal of Consumer Psychology that provides original insights about the impact different types of feedback consumers have on consumers’ psychological state.
Researchers from, Texas A&M University’s Mays Business School, Harvard University’s Harvard Business School, and University of Maryland’s Robert H. Smith School of Business, published a new paper in the Journal of Consumer Psychology that provides novel insights about how consumers make trade-offs between experience quality and togetherness.