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Global hospitality leader, Accor, has joined forces with leading content studio, Beautiful Destinations, to launch a groundbreaking campaign that uses video content to inspire wanderlust and reinforce brand love. The project, titled ‘For ALL The Travellers In You’, leverages innovative storytelling and dynamic content creation to showcase Accor's leading brands and immersive destinations.

This year, ibis, the world’s best known economy hotel brand, celebrates its 50th anniversary. ibis was established in 1974 on three core promises: affordability, innovation and quality. Democratising travel and hospitality, it was the first hotel brand in Europe to make a high quality, comfortable nights stay accessible to all.

At Accor, people are at the heart of everything we do, and being a Heartist® is all about the art of connecting with others in an authentic way. Our renewed employee promise celebrates individuality, fosters growth, ignites purpose-driven work, and values every team member’s contribution.

A cool breeze while climbing a sacred mountain. Smooth clay between one’s fingers. An unusual tea beneath a grand English clock. The quintessence of an exclusive evening in the heart of a chapel. The endless ocean and the shifting of waves in the wee hours of the morning. These are the moments MGallery makes unforgettable in its new brand campaign.

The Premium, Midscale & Economy (PM&E) division of Accor, a leading hospitality group, proudly announces the signing of six significant projects in the first quarter of 2024, reinforcing its commitment to growth and innovation in key markets across Asia. These signings showcase the group’s diverse portfolio across these market segments and dedication to offering exceptional hospitality experiences throughout the region.