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Building and maintaining brand awareness and image is a constant battle for hospitality professionals in the midst of the current media noise. Many of them can count on brands that are now well identified by their targets, but competition is tough and it is necessary to stay on the "top of mind" of consumers who increasingly choose their purchases as an affirmation of their convictions.
After three highly successful years as a major partner and official jersey sponsor of Paris Saint-Germain, Accor has decided to extend its commitment with the French football giant, albeit in a different capacity, for a further four years to promote its lifestyle loyalty program. In the new partnership, ALL-Accor Live Limitless will now be visible on the sleeve of PSG’s training jersey, while a major focus of the collaboration will be on using Paris Saint-Germain assets to engage with and offer unique experiences to ALL – Accor Live Limitless members all over the World.
Almost 140 years after the first Orient Express luxury trains changed rail travel forever, the legend continues. Orient Express, artisan of travel since 1883, announces the return of its legendary train and a new and unique format.
Fairmont Hotels & Resorts is excited to announce its first global partnership with Make-A-Wish®, after nearly two decades of working closely together at multiple locations across Canada, the United States, Europe and the Middle East. Together, Fairmont and Make-A-Wish are launching a new global program, Wishes Start Here, to provide one-of-a-kind experiences that transform children's lives and help create lasting memories. Whether it's transforming a child into a princess, a cowboy, or a chef; providing a dream vacation destination; or simply giving the whole family a special place to sta...
- Fairmont will grant more than 500 wishes and donate €1 million in charitable support over the next three years - PARIS, June 27, 2022 /PRNewswire/ -- Fairmont Hotels & Resorts is excited