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Livekindly Collective chief Kees Krythoff rides "natural consolidator" meat-free wave in potential $1.5tln category

Published: February 2, 2022

The Livekindly Collective is on a mission: to play a role in consolidating the plant-based meat category to add scale in what the business envisages as a US$1.5tln addressable market.

Source: just-food.com

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