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The story begins in the fall of 1883, Utah. William B. Loring, a back East gent, sent an outfit of cowboys to Utah to bring back 3,300 head of cattle. The crew took time to brand all of them with the new brand of LO7. The brand was the left side. The inspiration for the
Bike Hugger What a Winter That Was 2021 What a winter that was. And, before the last drifts of snow melt away, I wanted to share a few fat biking photos. If ever there was a year in which we really needed a long, lovely, winter — 2020-2021 was it. It offered endless opportunities for outdoor activity. Riding the trails at Loyd’s Ranch. Into a stoke so good on the back side of Meanderthal. I thought the squeaking brakes were birds chirping as I rode past Where I rode, it was a record-setting year in terms of snowfall, grooming, users, and circumstance. From the early first flakes in Novem...