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New immersive experience division, helmed by managing director Josh Mandel, crafts creative experiences for businesses, brands, and game publishers; will focus initially on gaming, virtual concerts, and theme park ride experiences.
NEON is celebrating the success of Avatar: The Experience, which has welcomed over 2.5 million visitors in Singapore.
The LBE Trail showcases Peppa Pig’s Afternoon Bus Tour, a retro gaming activation, Mattel’s Tiger Shark Hot Wheels Monster Truck and much more. Brand Licensing Europe (BLE) will host a new Location Based Experiences (LBE) Trail at this year’s event, which takes place Wednesday 4th to Friday 6th Octo
Now the UK’s leading and multi-award-winning British beauty brand, turning over $137m in 2021, founder Thea Green MBE launched Nails.Inc in 1999. Brand Licensing Europe (BLE) has announced Nails.Inc founder Thea Green MBE as the event’s day two keynote. Renowned for its first-to-market attitude, Na
WildBrain CPLG is expanding its global strategy with a new LBE company and a series of major partnerships and projects with Max-Matching.